ZBar Bourbon Club Weekly Download Hey friends, I filmed three hunt videos last week on our way to Louisville (Bob-O-Link, Cork Liquors, and Old Town Liquors). As I was filming them it became clear the bourbon world is changing and fast. No wonder over 7,000 people tuned into the A1 Liquors video we posted last Monday. I think everyone is curious about what is happening to the industry and no better place to find out than how the liquor stores are reacting. Those 3 videos will be coming out 1...
5 days ago • 2 min read
ZBar Bourbon Club Weekly Download Hey friends, What a week. Thursday, Zac from Barrel Proof Liquors and I headed to Four Roses to pick a barrel… and came home with two. Then Saturday’s Bottle Share turned into one of the best nights we’ve had as a club. Thank you to everyone who brought a bottle, a story and a big appetite for good conversation. To me the standout pour may have been the Peerless ZBar pick that JRam brought (full review of that bottle coming out the end of this week). ZBar...
12 days ago • 2 min read
ZBar Bourbon Club Monday Mash Up Hey friends, Quick one this week, because we have a Bottle Share to plan. First, thank you for all the kind notes about Zach and Marcella. The wedding was fabulous, and the newlyweds are doing great. Marcella still hasn't found her bourbon, but we're not giving up. And Thursday I'm headed to Four Roses to help Barrel Proof Liquors pick a barrel. More on that soon. ZBar News You Voted: Bottle Share Is THIS Saturday Saturday, October 10 won the vote, so let's do...
20 days ago • 2 min read
ZBar Bourbon Club Weekend Update Hey friends, What a week. Bourbon Fest last Saturday, a drive to Missouri Monday and Tuesday for a barrel pick, and tomorrow Zach and Marcella get married. (Yes, that Marcella. She still hasn't found a bourbon she loves, but she found a husband.) We skipped Tuesday's email, so this is both of this week's newsletters rolled into one. ZBar News Thank You, Fort Wayne Last Saturday was the biggest day in ZBar history. About 700 people came through Vinland, with...
23 days ago • 2 min read
ZBar Bourbon Club Festival Week Edition Hey ZBar crew, A year of planning comes down to Saturday. More than 600 of you will be at Vinland Reserve Winery for Fort Wayne Bourbon Fest, and I want every one of you to leave saying "same time next year." A few tips for festival day Pace yourself. With 30+ distilleries pouring, you can't try everything, and you don't need to. Pick five or six must-tries, then explore. Water between pours. It's the difference between remembering your favorite pour...
about 1 month ago • 1 min read
ZBar Bourbon Club Tuesday Bourbon Brief Hey ZBar crew, I'm back from Kentucky Bourbon Fest with a sore liver, a full camera roll, and a trunk I'm not going to describe in an email. More on that below. First, the thing you need to know today. Fort Wayne Bourbon Fest is 11 days out — and there's a small window We released a batch of VIP tickets to the waitlist this week, and something useful is happening: when people upgrade from General Admission to VIP, their GA ticket gets refunded and goes...
about 1 month ago • 3 min read
ZBar Bourbon Club Sunday Quick Pour Hey Friends, Just got home from Kentucky Bourbon Fest and I'm running on fumes, so this is a short one. Three quick things. Bottle Share LIVE: October it is. The poll wasn't close. You told us to hold off until October, so that's what we're doing. Once we're through Fort Wayne Bourbon Fest, I'll send over a few October dates and we'll pick the night together. Thanks to everyone who voted. This is exactly why we ask. Kentucky Bourbon Fest footage is coming....
about 1 month ago • 1 min read
ZBar Bourbon Club Tuesday Bourbon Brief Hey Friends, Quick one this week because I'm packing. Tomorrow I head to Bardstown for the Kentucky Bourbon Festival — 35th anniversary, 70+ distilleries — and I'll be posting from the road on Facebook, Instagram, and Patreon all week. If there's a bottle or a distillery you want me to track down while I'm there, reply and tell me. But first, a few things I need from you. The Big News: Mark Carter is coming to Fort Wayne. 15 seats left. On Friday,...
about 2 months ago • 2 min read
ZBar Bourbon Club Tuesday Bourbon Brief Hey Friends, I'm writing this one from the road — literally. Tomorrow we're loading six ZBar members into a rented RV and driving to Ben Holladay to pick our third barrel this month. Yes, an RV. If you're wondering how that decision got made, it's a long story that started with a pot hole in Memphis, but it's going to make for a great trip. Watch for TikTok Lives along the way — we'll be checking in from the road before we even get to the distillery....
about 2 months ago • 1 min read